Marketing Concepts

What are Sephora's channels?

Circle.

How would you change this product so that it appeals to young males?

• Leave the colour (Pink) as boys like this colour anyway

• Change the color to blue or yellow and use different pictures of Hello Kitty. For example, Superman. 

Which market segments would this service appeal to?

• families with children, any income, who enjoy skiing holidays as a lifetsyle choice

• families without children, who enjoy warm weather and have high incomes

Which market segment would this product appeal to?

• Females, any age, sporty, living in England, low income

• Females, any age, living in the UAE, any income

What is the primary focus of the marketing concept?

• Building long-term customer relationships

• Reducing operational costs

• Maximizing production efficiency

• Increasing sales volume

What does CRM stand for in marketing?

• Customer Retention Model

• Corporate Resource Management

• Consumer Research Methodology

• Customer Relationship Management

What is the purpose of market segmentation?

• To eliminate competition

• To reduce marketing efforts

• To identify specific customer needs

• To increase production costs

Which of the following is an example of cause-related marketing?

• A retailer offering discounts

• A brand supporting cancer awareness

• A company promoting a new product

• A business expanding its market share

What is the role of marketing in society?

• To limit consumer choices

• To satisfy needs and wants

• To create needs

• To increase product prices

Which of the following describes relationship marketing?

• Focusing on short-term sales

• Building long-term relationships with customers

• Maximizing product output

• Reducing marketing costs