
Marketing Concepts
Authored by Sarah Williams
English
University
CCSS covered

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15 questions
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1.
DRAW QUESTION
1 min • 1 pt
What are Sephora's channels?
Circle.
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
How would you change this product so that it appeals to young males?
Leave the colour (Pink) as boys like this colour anyway
Change the color to blue or yellow and use different pictures of Hello Kitty. For example, Superman.
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which market segments would this service appeal to?
families with children, any income, who enjoy skiing holidays as a lifetsyle choice
families without children, who enjoy warm weather and have high incomes
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which market segment would this product appeal to?
Females, any age, sporty, living in England, low income
Females, any age, living in the UAE, any income
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What is the primary focus of the marketing concept?
Building long-term customer relationships
Reducing operational costs
Maximizing production efficiency
Increasing sales volume
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What does CRM stand for in marketing?
Customer Retention Model
Corporate Resource Management
Consumer Research Methodology
Customer Relationship Management
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What is the purpose of market segmentation?
To eliminate competition
To reduce marketing efforts
To identify specific customer needs
To increase production costs
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