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Marketing Concepts

Authored by Sarah Williams

English

University

CCSS covered

Marketing Concepts
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15 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

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Who are Pepsi's target customers?

males above the age of 18+

individuals

older women

Americans

2.

MULTIPLE SELECT QUESTION

1 min • 1 pt

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Which TWO identify Mercedes-Benz positioning?

cheap cars

leads the automobile inudstry

leads the fast food industry

luxury cars

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

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Who are NOT LV's target customers?

Male and females

Aged between 18-80

High income earners

Poor people on financial support

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

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What is Zara's pricing strategy?

Premimum Pricing

Comeptitive Pricing

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

Who are the target customers of Rolex?

Older men and women with high income

Children

Older men and women on social support

Sheikhs and Princes only

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

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Which market segments would this product appeal to?

Young, females, any income, any location

Any age group, females, high income, living in Scotland only

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

Which market segment would this service appeal to?

Females only with high income, working in banks who value leisure time

Males and females, with/without children, middle to high income, with busy lifestyles

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