Marketing Concepts

Who are Pepsi's target customers?

• males above the age of 18+

• individuals

• older women

• Americans

Which TWO identify Mercedes-Benz positioning?

• cheap cars

• leads the automobile inudstry

• leads the fast food industry

• luxury cars

Who are NOT LV's target customers?

• Male and females

• Aged between 18-80

• High income earners

• Poor people on financial support

What is Zara's pricing strategy?

• Premimum Pricing

• Comeptitive Pricing

Who are the target customers of Rolex?

• Older men and women with high income

• Children

• Older men and women on social support

• Sheikhs and Princes only

Which market segments would this product appeal to?

• Young, females, any income, any location

• Any age group, females, high income, living in Scotland only

Which market segment would this service appeal to?

• Females only with high income, working in banks who value leisure time

• Males and females, with/without children, middle to high income, with busy lifestyles

______________ is a marketing strategy whereby businesses set prices based on their competitors' prices.

• Competitive pricing

• Premium pricing

Mcdonalds introduced happy meal. This is part of their ________ segmentation.

• behavioural

• political

• geographical

• demographic

How does Starbucks use location as part of its positioning strategy?

• Starbucks does not consider location in its positioning

• Starbucks strategically selects locations to reach target customers and enhance convenience