Persuasive Advertisements

A technique in advertising where a celebrity or famous person says they use or enjoy a certain product or service.

• Bandwagon

• Testimonal

• Appeal to Snobbery

• Celebrity spokesperson

A technique in advertising when an average, everyday person says they use or enjoy a product or service.

• Appeal to Plain Folk

• Bandwagon

• Testimonial

• Glittering Generalities

To convince someone to do or think something.

• Persuade

• Discourage

• Personification

• Dissuade

Which persuasive technique is being used?

• Appeal to Snobbery

• Testimonial

• Bandwagon

• Appeal to Emotion

Who is the target audience for this ad?

• Parents

• Kids

• Anyone

• Business Owners

Which persuasive technique is being used?

• Bandwagon

• Celebrity Spokesperson

• Appeal to Plain Folk

• Name Calling

What persuasive technique is being used?

• Bandwagon

• Glittering Generalities

• Appeal to Snobbery

• Name Calling

What type of persuasive technique is being used?

• Name Calling

• Glittering Generalities

• Bandwagon

• Celebrity Spokesperson

What type of persuasive technique is being used?

• Celebrity Spokesperson

• Glittering Generalities

• Appeal to Emotion

• Appeal to Snobbery

What is the message of this ad?

• Heinz ketchup is the worst.

• Heinz has weird shaped bottles.

• Heinz is the best because of their tomatoes.

• Beyonce loves Heinz.