Persuasive Techniques in Advertising

What is the persuasive technique being used in this advertisement for Coca Cola?

• Inclusive Language

• Repetition

• Anecdote

• Emotive language

Tick which persuasive techniques are being used in this advertisement for the iPhone:

• Statistics

• Inclusive language

• Rhetorical question

• Emotive language

• Hyperbole

Tick which persuasive techniques are being used in this advertisement for Starbucks:

• Repetition

• Alliteration

• Hyperbole

• Inclusive language

• Expert opinion

Which persuasive technique is being used in this advertisement for Volkswagen?

• Emotive language

• Alliteration

• Humour

• Hyperbole

Tick which persuasive techniques are being used in this advertisement for the charity organisation Save the Children:

• Repetition

• Alliteration

• Emotive language

• Inclusive Language

• Anecdote

Which persuasive technique is being used here?

• Inclusive language

• Alliteration

• Anecdote

• Rhetorical question

Tick which persuasive techniques are being used in this advertisement for barbecue sauce:

• Hyperbole

• Humour

• Alliteration

• Expert opinion

• Statistic

Tick which persuasive techniques are being used in this advertisement for Gatorade:

• Emotive language

• Inclusive language

• Alliteration

• Humour

• Expert opinion

Using fear, family values, cuteness, love, nationalism etc. to create an emotional connection to the product.

• Transfer

• Glittering Generalities

• Card Stacking

• Appeal to Emotion

Linking unrelated products or characters together in an attempt to transfer the image, feelings and trust to the other product.

• Name Calling

• Bandwagon

• Transfer

• Card Stacking