Types of Propaganda

This is an example of:

• Name Calling

• Pinpointing the Enemy

• Card Stacking

• PlainFolks

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Propagandists use this technique to invoke fear, resulting in 

the formation of a negative opinion about a person, group, or set of beliefs or ideas.

• Assertion

• Name Calling

• Card Stacking

• Testimonial

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An argument in which the speaker presents him or herself as an average Joe — a common person who can understand and empathize with a listener’s concerns.

• Glittering Generalities

• Plain Folks

• Pinpointing the Enemy

• Bandwagon

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This is an example of:

• Name Calling

• Testimonial

• Card Stacking

• Assertion

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What propaganda technique is used in this picture?

• Association

• Bandwagon

• Intensity

• Testimonial

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"Millions have already joined us in our support of ABC. With so many people backing ABC, you know ABC must be right."Or" You don't want to be left out. Come on aboard and get all the benefits early!" What propaganda technique is used in these statements?

• Bandwagon

• Repetition

• Fear

• Intensity

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What propaganda technique is shown in this product?

• Bribery

• Repetition

• Humor

• Association

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What do you call a propaganda technique that uses images that make audiences laugh or smile, but provides little information about the product or service?

• Association

• Bribery

• Humor

• Intensity

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Uses symbols, quotes, or images to convey a message not necessarily associated with them. The propagandist attempts to persuade us through the indirect use of something we know and respect to promote his/her ideas.

For example: The Nike “swoosh” is a commonly used and easily recognizable symbol of excellence. Most people don’t even know that the symbol represents the wing of the Greek goddess Nike, the goddess of victory. 

• Transfer

• Glittering Generalities

• Repetition

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This technique is the opposite of the glittering generalities approach in that instead of being vague, the propagandist is very specific. Directly ties a specific person or cause to a largely perceived negative image.

For example: When Mitt Romney was running for president, Newsweek Magazine had his picture on the cover with the title “Wimp Factor” and the subtitle “Is he just too insecure to be President?” 

• Glittering Generalities

• Name-Calling

• Cult of Personality

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