Jingles and Slogans

What is a slogan?

• An announcement promoting a product and aiming to sell it

• A symbol used to to represent a brand

• A short phrase to help people remember a brand or product

What is the slogan of this ad?

• 
• i' m lovin' it

• The angus third pounder..... gets your today.

A phrase used to advertise a product, or to identify a company or organisation is a ....

• logo

• slogan

Which slogan does Nike uses?

• Just do it

• Impossible is nothing

• Think different

Penny thinks that out of the five jingles, Super Comet is . . . . . . .

• catchier than the other.

• the catchiest of all

• the catchiest than the other.

Meilin thinks the Rainbow Dent . . . . . . . .

• is easy to remember

• has the catchiest jingle of all

"Just do it!" is an example of what in branding?

• A logo

• A slogan

• A jingle

What is the primary purpose of a jingle in advertising?

• To provide detailed information about a product

• To create a memorable and catchy tune associated with a brand

• To list the features of a product

• To compare different products

Which of the following is an example of a jingle?

• 'I'm Lovin' It' by McDonald's

• The Nike swoosh

• The Apple logo

• 'Think Different' by Apple

In the context of advertising, what is a slogan?

• A detailed description of a product

• A short and memorable phrase used to promote a product

• A musical tune associated with a brand

• A visual symbol representing a company