End of Lesson assessment - SWOT analysis

1. Remembering (Knowledge Level)

Q1: What does the 'S' in SWOT analysis stand for?

• Strategy

• Strengths

• Sales

• Sustainability

2. Remembering (Knowledge Level)

Q2: Which of the following is NOT a component of a SWOT analysis?

• Strengths

• Opportunities

• Targets

• Weaknesses

3. Understanding (Comprehension Level)

Q3: How does a business use SWOT analysis?

• To increase the price of its products

• To evaluate its internal and external factors

• To hire more employees

• To focus only on its weaknesses

4. Understanding (Comprehension Level)

Q4: Why are threats considered in a SWOT analysis?

• They help a business understand potential risks

• They increase profits

• They are internal factors that improve business operations

• They always result in business failure

Applying (Application Level)

Q5: A new competitor enters the market with lower prices. In a SWOT analysis, this would be classified as:

• Strength

• Opportunity

• Threat

• Weakness

6. Applying (Application Level)

Q6: A company has a strong brand image and a loyal customer base. Under which part of SWOT would this be categorized?

• Weakness

• Opportunity

• Strength

• Threat

Analyzing (Analysis Level)

Q7: A restaurant finds that customers often complain about long wait times. How should this be categorized in the SWOT analysis?

• Strength

• Weakness

• Opportunity

• Threat

Evaluating (Evaluation Level)

Q 8. A company wants to sell its products in other countries. What is the most important thing to consider?

• Weaknesses in customer service (Weakness)

• New chances to sell in other countries (Opportunity)

• A strong brand in its home country (Strength)

• Competition from other businesses (Threat)

Creating (Synthesis Level)

Q9: A company finds out that its product quality is poor. How the company be impacted?

• A well-known brand can help regain trust (S – Strength)

• Expanding to new markets could help despite quality issues (O – Opportunity)

• Poor product quality affects customer satisfaction (W – Weakness)

• Competitors with better quality products may take customers (T – T-Threat)