Marketing Plan

Marketing Plan

University

15 Qs

quiz-placeholder

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Marketing Plan

Marketing Plan

Assessment

Quiz

English

University

Hard

Created by

Sarah Williams

FREE Resource

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

The national factors of affecting marketing plans includes

Population of country

National Income of country

Trade Policy

All of these

None of these

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

The international factors affecting the marketing plan include

International monetary system

International Stability and peace

Techincal Development in the World

Scientific Development in the World

All of these

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Before making a marketing plan, what should we do?

  • Aligning the organization's resources to prevent misunderstandings, confusion and to foster cooperation.

  • Conducting a SWOT analysis to determine the strengths and weaknesses. 

  • Setting goals and highlighting the controls, opportunities for diversification, advantages and disadvantages of rivals, etc.

All answers are correct!

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

How many steps in creating a marketing plan?

4

5

6

7

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is first step in creating a marketing plan?

  1. Conducting a thorough situation analysis, which involves assessing the background, forecast, opportunities, threats, strengths, and weaknesses.

Clearly defining the marketing objectives and goals of the organization, along with a concise summary of these goals.

  1. Proceeding with the implementation of the action program within a specified timeframe.

  1. Crafting a marketing strategy based on the aforementioned aspects, taking into consideration the target markets, marketing mix, and the allocated marketing budget.

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which one is not a purpose of a marketing plan?

Identifying the strengths and weaknesses through SWOT analysis

Setting targets

Identifying diffirent market segment

Product pricing

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following is a key component of a marketing plan?

Executive Summary

Literary Analysis

Grammar Check

Poetry Review

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