Marketing Plan

A marketing .............. refers to a business's overall plan for reaching prospective consumers.

• price

• promotion

• strategy

• place

This is a business's plan for how it will attract customers and beat its rivals.

• upgrade

• target market

• modification

• marketing strategy

Which of the following is/are the feature(s) of a marketing plan?

• Generate a unique selling proposition

• Determine the optimal marketing budget

• Estimating the marketing return on investment

• Identify SWOT

• All of these

The elements of Marketing Planning include

• Policies

• Procedures

• Programs

• Rules

• All of these

Which of the following is/are the importance of Marketing Planning?

• The offset future of uncertainties

• Economy in operation

• Helpful in coordination

• Helpful in control

• All of the above

Which of the following is/are the element of Marketing Planning?

• Budget

• Strategy

• Schedule

• All of these

• None of these

Factors affecting Marketing Planning include

• Internal Factor

• National Factor

• International Factor

• All of these

• None of these

The interal factors affecting the marketing plan include

• size of company

• Financial Resources of the company

• Channels of distribution

• All of the above

• None of the above

A marketing plan does not have to be

• Simple

• Clear

• Complex

• Lengthy

• Both 3 and 4

The marketing planning process includes

• Goal setting

• Analyzing the current situation

• Creating the marketing strategy

• Allocating marketing resources and monitoring

• All of the above