
Swot Analysis in Marketing
Authored by Sarah Williams
English
12th Grade
CCSS covered
Used 2+ times

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25 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
………………..is to analysize the strengths and weaknesses of the company as well as opportunities, and threats in the external environment.
Marketing overview
Marketing strateg
SWOT analysis
Resource requirements
Tags
CCSS.RI.11-12.3
CCSS.RI.11-12.5
CCSS.RI.9-10.3
CCSS.RI.9-10.5
CCSS.RI.8.5
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following could be a strength?
weather
a new international market
a price that is too high
the location of a business
Tags
CCSS.RI. 9-10.2
CCSS.RI.11-12.2
CCSS.RI.8.2
CCSS.RL.11-12.2
CCSS.RL.9-10.2
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following could be a weakness?
a developing market such as the Internet
competitors with access to better channels of distribution
poor quality of goods and services
special marketing expertise
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following could be an opportunity?
having quality processes and procedures
moving into new market segments that offer improved profits
damaged reputation
a new competitor in your home market
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following could be a threat?
changes in technology
a market vacated by an ineffective competitor
location of your business
lack of marketing expertise
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What does SWOT stand for in a SWOT analysis?
Strengths, Weaknesses, Opportunities, Threats
Strategies, Weaknesses, Opportunities, Tactics
Strengths, Weaknesses, Options, Tactics
Strategies, Weaknesses, Options, Threats
Tags
CCSS.RI.11-12.8
CCSS.RI.9-10.7
CCSS.RL.11-12.8
CCSS.RL.9-10.7
CCSS.RI.8.7
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which part of a SWOT analysis focuses on external factors?
Strengths and Weaknesses
Opportunities and Threats
Strengths and Opportunities
Weaknesses and Threats
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