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Swot Analysis in Marketing

Authored by Sarah Williams

English

12th Grade

CCSS covered

Used 2+ times

Swot Analysis in Marketing
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25 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

………………..is to analysize the strengths and weaknesses of the company as well as opportunities, and threats in the external environment.

Marketing overview

Marketing strateg

SWOT analysis

Resource requirements

Tags

CCSS.RI.11-12.3

CCSS.RI.11-12.5

CCSS.RI.9-10.3

CCSS.RI.9-10.5

CCSS.RI.8.5

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following could be a strength?

weather

a new international market

a price that is too high

the location of a business

Tags

CCSS.RI. 9-10.2

CCSS.RI.11-12.2

CCSS.RI.8.2

CCSS.RL.11-12.2

CCSS.RL.9-10.2

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following could be a weakness?

a developing market such as the Internet

competitors with access to better channels of distribution

poor quality of goods and services

special marketing expertise

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following could be an opportunity?

having quality processes and procedures

moving into new market segments that offer improved profits

damaged reputation

a new competitor in your home market

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following could be a threat?

changes in technology

a market vacated by an ineffective competitor

location of your business

lack of marketing expertise

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What does SWOT stand for in a SWOT analysis?

Strengths, Weaknesses, Opportunities, Threats

Strategies, Weaknesses, Opportunities, Tactics

Strengths, Weaknesses, Options, Tactics

Strategies, Weaknesses, Options, Threats

Tags

CCSS.RI.11-12.8

CCSS.RI.9-10.7

CCSS.RL.11-12.8

CCSS.RL.9-10.7

CCSS.RI.8.7

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which part of a SWOT analysis focuses on external factors?

Strengths and Weaknesses

Opportunities and Threats

Strengths and Opportunities

Weaknesses and Threats

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