Swot Analysis in Marketing

………………..is to analysize the strengths and weaknesses of the company as well as opportunities, and threats in the external environment.

• Marketing overview

• Marketing strateg

• SWOT analysis

• Resource requirements

Which of the following could be a strength?

• weather

• a new international market

• a price that is too high

• the location of a business

Which of the following could be a weakness?

• a developing market such as the Internet

• competitors with access to better channels of distribution

• poor quality of goods and services

• special marketing expertise

Which of the following could be an opportunity?

• having quality processes and procedures

• moving into new market segments that offer improved profits

• damaged reputation

• a new competitor in your home market

Which of the following could be a threat?

• changes in technology

• a market vacated by an ineffective competitor

• location of your business

• lack of marketing expertise

What does SWOT stand for in a SWOT analysis?

• Strengths, Weaknesses, Opportunities, Threats

• Strategies, Weaknesses, Opportunities, Tactics

• Strengths, Weaknesses, Options, Tactics

• Strategies, Weaknesses, Options, Threats

Which part of a SWOT analysis focuses on external factors?

• Strengths and Weaknesses

• Opportunities and Threats

• Strengths and Opportunities

• Weaknesses and Threats

In a SWOT analysis, which of the following is considered an internal factor?

• Opportunities

• Threats

• Strengths

• Market trends

Which of the following is a synonym for 'opportunity' in the context of SWOT analysis?

• Threat

• Chance

• Weakness

• Strength

Identify the correct sentence: 'The SWOT analysis help businesses to identify their strengths.'

• The SWOT analysis help businesses to identify their strengths.

• The SWOT analysis helps businesses to identify their strengths.

• The SWOT analysis helping businesses to identify their strengths.

• The SWOT analysis helped businesses to identify their strengths.