Persuasive Advertising Techniques

What kind of advertising technique is being used here?

• Magic Ingredients

• Plain Folks

• Celebrity Endorsement/Testimonial

• Repetition

Which persuasive ad technique is being used here?

• facts and figures

• humor

• name calling

Answer explanation

Statistics, percentages, and numbers are used to convince you the product is better and more effective.

Pick TWO advertising techniques that you recognize in this Capital One ad.

• celebrity endorsement/testimonial

• glittering generalities

• music appeal

• name calling

Answer explanation

The Capital One ad includes Music Appeal and Celebrity Endorsement since it features both Taylor Swift and her pop hit ME! There's also Humor Appeal, even if it's not listed here. :)

Which advertising technique is used in this Athleta commercial?

• Repetition

• Humor

• Snob Appeal

• Name-Calling

Answer explanation

Verbal or visual repetition helps us recall the product more easily. :)

Every advertisement has a purpose, just as every author's writing has a purpose. What is the purpose of advertising?

• To educate

• To persuade

• To inform

Which persuasive advertising technique is used here?

• Celebrity Endorsement

• Magic Ingredients

• Expert Opinion

• Snob Appeal

Answer explanation

A product is portrayed as miraculously and exceptionally effective. The product has “magic ingredients” so it’s a cure-all or sudden fix.

Which advertisement is using Emotional Appeal?

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Answer explanation

The correct answer is the Unicef ad, of course. This is another example of an emotional appeal ad.

True or False? Avant Garde advertising appeals to consumers who see themselves as trendsetters, always having the newest item on the market.

• true

• false

Answer explanation

Avant Garde is a French term meaning "ahead of the times."

• bandwagon/peer pressure
• leading question
• repetition
• caricature/exaggeration

• repetition
• bandwagon/peer pressure
• leading question
• caricature/exaggeration