Advertising

Advertising

11th Grade

25 Qs

quiz-placeholder

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Advertising

Advertising

Assessment

Quiz

English

11th Grade

Practice Problem

Medium

CCSS
RI.11-12.5, L.11-12.6, RI.1.5

+16

Standards-aligned

Created by

Sarah Williams

Used 1+ times

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25 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

When an advertisement is aimed at a certain group of people they are known as the ______________.

Audience

Target Audience

Viewers

Spectators

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.9-10.5

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A short phrase used to sum up the message of the advertisement is called a ____________.

Logo

Buzzword

Copy

Slogan

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.9-10.5

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A common technique used in advertising is ____________.

Repetition

Humour

Imagery

All of the above

Tags

CCSS.L.11-12.6

CCSS.L.9-10.6

CCSS.W.11-12.2D

CCSS.W.8.2D

CCSS.W.9-10.2D

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is the main intention behind using the "plain folks" technique in advertising?

To create an illusion of grandeur and sophistication

To make products seem unattainable and out of reach

To establish a personal and down-to-earth connection with the audience

To convey a sense of mystery and intrigue about the product

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.8

CCSS.RI.9-10.5

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

Bandwagon
Slogan
Transfer
Name Calling

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.9-10.5

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

This advertising technique uses a quote, recommendation, or personal experience from an individual or group who believes that the product/service is important and suggests that others may find it valuable as well.

Testimonial

Transfer

Bandwagon

Card Stacking

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.9-10.5

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What technique uses a quote, recommendation, or personal experience from an individual or group who believes in the product and suggests that others may like it as well.

Testimonial

Glittering Generalities

Bandwagon

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.8

CCSS.RI.9-10.5

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