Advertising

When an advertisement is aimed at a certain group of people they are known as the ______________.

• Audience

• Target Audience

• Viewers

• Spectators

A short phrase used to sum up the message of the advertisement is called a ____________.

• Logo

• Buzzword

• Copy

• Slogan

A common technique used in advertising is ____________.

• Repetition

• Humour

• Imagery

• All of the above

What is the main intention behind using the "plain folks" technique in advertising?

• To create an illusion of grandeur and sophistication

• To make products seem unattainable and out of reach

• To establish a personal and down-to-earth connection with the audience

• To convey a sense of mystery and intrigue about the product

• Bandwagon
• Slogan
• Transfer
• Name Calling

This advertising technique uses a quote, recommendation, or personal experience from an individual or group who believes that the product/service is important and suggests that others may find it valuable as well.

• Testimonial

• Transfer

• Bandwagon

• Card Stacking

What technique uses a quote, recommendation, or personal experience from an individual or group who believes in the product and suggests that others may like it as well.

• Testimonial

• Glittering Generalities

• Bandwagon

Which of the following is NOT an advertising strategy?

• Phishing

• Pathos

• Ethos

• Logos

Advertising is the art of spreading marketing information through

• Various media

• letters

• Door to door service

• Vendors

What type of technique or strategy is used for this advertisement?

• Sponsorships

• Celebrity endorsements

• Emotional appeal

• Gifts