Persuasive Techniques in Media

Bandwagon is--

• An appealing phrase or uses

  “glittering” words, but no proof to back it up

• Presenting information to make a

  product appear better than it is

• Statement suggesting EVERYONE is using

  the product; you should too

• Well-known person supports the product

"He's starving. We're not."

• repetition

• card stacking

• slogan

• emotional appeal

"Got Milk?"

• glittering generalities

• bandwagon

• slogan

• emotional appeal

Glittering Generalities--

• Name of product or slogan is repeated several times

• Catchy phrase or song used to sell product

• The person is made to have strong feelings – pulls at the heart

• An appealing phrase or uses “glittering” words, but no proof to back it up

Emotional appeal--

• Catchy phrase or song used to sell product

• Name of product or slogan is repeated several times

• The person is made to have strong feelings – pulls at the heart

• Trash talking or “mudslinging”.

"Walmart--Save money, live better."

• testimonial

• expert opinion (true by association)

• glittering generalities

• slogan

Catchy phrase or song used to sell product--

• slogan

• testimonial

• glittering generalities

• bandwagon

Presenting information to make a product appear better than it is--

• glittering generalites

• card stacking

• testimonial

• emotional appeal

"50% stronger to last longer."

• emotional appeal

• slogan

• glittering generalities

• card stacking

"Kibbles and bits, and bits and bits."

• slogan

• card stacking

• repetition

• testimonial