Persuasive Techniques in Media

What Persuasive Technique is used in this ad?

• Name Calling/Innuendo

• Plain Folks

• Bandwagon

• Appeal to Prestige

What Persuasive Technique is used in this ad?

• Appeal to Prestige

• Plain Folks

• Bandwagon

• Card Stacking/Glittering Generalities

This ad is an example of which classical appeal?

• Ethos/Credibility

• Logos/Logic

• Pathos/Emotion

The advertisement is an example of which fallacy?

• Mudslinging

• Glittering Generalities

• No True Scotsman

• Bandwagon

This persuasive technique is used to make you feel left out if you don't join the group.

• Mudslinging

• Testimonials

• Bandwagon

• Pathos/Emotional Appeal

The use of statistics in the advertisement is an example of ...?

• Logos/Logical Appeal

• Ethos/Credibility Appeal

• Bandwagon

• Pathos/Emotional Appeal

Lebron giving a testimony for Lumosity is an example of which classical appeal?

• Ethos/Credibility

• Logos/Logic

• Mudslinging

• Pathos/Emotions

A Coca-Cola advertisement making fun of or insulting a Pepsi product would be an example of which fallacy?

• No True Scotsman

• Glittering Generalities

• Bandwagon

• Mudslinging

If you want to make a product look good you should create an advertisement with which kind of bias?

• Positive

• Neutral

• Negative

Name Calling

• Putting down another brand, product, or candidate. Also known as “negative advertising” or “attack ads”.

• This technique uses words that sound good but have little real meaning and/or no evidence to support them.

• Using misleading information about the product to impress the buyer.This is often done by leaving out important facts or by comparing evidence in an unfair manner.

• Making buyers feel that use of the product will make them popular, one of the crowd, and “fit in.”