Rhetorical Appeals

• ethos

• pathos

• logos

pathos definition

• the ethical appeal is based on the credibility and reliability or authority of the writer

• the emotional appeal; appeals to an audience's needs, values, and emotional sensibilities

• uses facts, logic, organization, statistics, data, and/or more to convince

ethos definition

• the ethical appeal is based on the credibility and reliability or authority of the writer

• the emotional appeal; appeals to an audience's needs, values, and emotional sensibilities.

• uses facts, logic, organization, statistics, data, and/or more to convince

pathos example

• 9 out of 10 doctors recommend using this medicine to lower your risk of heart disease.

• When you give a $5 donation, you will help feed one hungry child.

• Almost 85% of students prefer using textbooks then e-books.

Which rhetorical appeal is primarily based on the speaker's credibility and trustworthiness?

• Pathos

• Ethos

• Logos

• Kairos

Which rhetorical appeal involves appealing to the audience's emotions?

• Ethos

• Pathos

• Logos

• Euphemism

When a writer questions the reliability of a source by pointing out a conflict of interest, they are evaluating the source's:

• Pathos

• Ethos

• Logos

• Syntax

A political candidate's speech is filled with stories about struggling families and their challenges. This approach primarily uses which rhetorical strategy?

• Ethos

• Pathos

• Logos

• Analogy

Identifying a logical fallacy in an argument is a way to evaluate the argument's:

• Pathos

• Ethos

• Logos

• Diction

A celebrity endorsement of a product is an attempt to persuade through:

• Pathos

• Ethos

• Logos

• Hyperbole