Marketing in Menus

What is the primary purpose of using descriptive language in menu marketing?

• To create a visual image of the dish

• To confuse the reader

• To increase the price of the dish

• To make the menu longer

Which of the following is an example of alliteration in menu marketing?

• Crispy chicken

• Fresh fish

• Spicy soup

• Delicious dessert

Identify the correct sentence structure for a menu description: 'A delicious blend of fresh tomatoes, basil, and mozzarella.'

• Subject-Verb-Object

• Object-Subject-Verb

• Subject-Object-Verb

• Object-Verb-Subject

What is the effect of using sensory words in menu descriptions?

• They make the menu more expensive

• They enhance the reader's sensory experience

• They confuse the reader

• They shorten the menu

Which word is a synonym for 'savory' often used in menu descriptions?

• Sweet

• Bitter

• Salty

• Umami

In the context of menu marketing, what does the term 'locally sourced' imply?

• The ingredients are imported

• The ingredients are from nearby farms

• The ingredients are expensive

• The ingredients are organic

Choose the correct adjective to complete the sentence: 'The _______ aroma of freshly baked bread filled the air.'

• pungent

• fragrant

• bitter

• tasteless

What is the role of adjectives in menu descriptions?

• To add unnecessary details

• To enhance the appeal of the dishes

• To confuse the reader

• To make the menu longer

Which of the following is an example of a metaphor in menu marketing?

• A sea of flavors

• Crunchy carrots

• Juicy steak

• Spicy salsa

Identify the grammatical error in the sentence: 'The chef's special, which is a spicy tuna roll, are very popular.'

• Subject-verb agreement

• Incorrect tense

• Misplaced modifier

• Punctuation error