Etho Pathos Logos

The form of argumentative appeal that is based on an appeal to common sense or reason. 

Type of appeal: Nearly 25% of all car accidents are caused by drivers using a cell phone while driving.

Type of appeal: Listerine is recommended by most dental professionals

Type of appeal: “If you don’t purchase this life insurance, and something happens to you, how will your family survive?”

Type of Appeal: “Caring for the environment may not change your life, but it will change the lives of your children.”

Doctors all over the world recommend this type of treatment.

"The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas."

If my years as a soldier taught me anything, it’s that caution is the best policy in this sort of situation.

You’ll make the right decision because you have something that not many people do: you have heart.

Which rehtorical device does this ad use the most?