FBLA Competition Advertising

A short phrase used to sum up the message of the advertisement is called a ____________.

• Logo

• Buzzword

• Copy

• Slogan

What type of technique or strategy is used for this advertisement?

• Sponsorships

• Celebrity endorsements

• Emotional appeal

• Gifts

A short phrase used to sum up the message of the advertisement is called a ____________.

• Logo

• Buzzword

• Copy

• Slogan

Which of the following is a key element in creating an effective advertisement?

• Complex language

• Ambiguous message

• Clear call to action

• Irrelevant images

In advertising, the term 'target audience' refers to ____________.

• The people who create the advertisement

• The competitors of the company

• The specific group of people the ad is aimed at

• The general public

What is the primary purpose of an advertisement?

• To entertain

• To inform

• To persuade

• To confuse

Which of the following is an example of a persuasive technique in advertising?

• Using statistics

• Telling a story

• Including a disclaimer

• Presenting a counterargument

The phrase 'limited time offer' in an advertisement is an example of ____________.

• Scarcity appeal

• Humor appeal

• Fear appeal

• Bandwagon appeal

What does the term 'brand loyalty' mean in the context of advertising?

• Switching brands frequently

• Preferring one brand over others consistently

• Ignoring all brands

• Trying new brands regularly

Which sentence is grammatically correct?

• The advertisement was designed by she.

• The advertisement was designed by her.

• The advertisement was designed by hers.

• The advertisement was designed by she is.