FBLA Competition Advertising
Authored by Sarah Williams
English
11th Grade
CCSS covered
Used 8+ times
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25 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
A short phrase used to sum up the message of the advertisement is called a ____________.
Logo
Buzzword
Copy
Slogan
Tags
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.11-12.8
CCSS.RI.9-10.5
CCSS.RI.8.8
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What type of technique or strategy is used for this advertisement?
Sponsorships
Celebrity endorsements
Emotional appeal
Gifts
Tags
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.11-12.8
CCSS.RI.9-10.5
CCSS.RI.8.5
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
A short phrase used to sum up the message of the advertisement is called a ____________.
Logo
Buzzword
Copy
Slogan
Tags
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.11-12.8
CCSS.RI.9-10.5
CCSS.RI.8.8
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following is a key element in creating an effective advertisement?
Complex language
Ambiguous message
Clear call to action
Irrelevant images
Tags
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.11-12.8
CCSS.RI.9-10.5
CCSS.RI.8.5
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
In advertising, the term 'target audience' refers to ____________.
The people who create the advertisement
The competitors of the company
The specific group of people the ad is aimed at
The general public
Tags
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.11-12.8
CCSS.RI.9-10.5
CCSS.RI.8.5
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What is the primary purpose of an advertisement?
To entertain
To inform
To persuade
To confuse
Tags
CCSS.RI.11-12.7
CCSS.RI.8.7
CCSS.RI.9-10.7
CCSS.RL.11-12.7
CCSS.RL.9-10.7
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following is an example of a persuasive technique in advertising?
Using statistics
Telling a story
Including a disclaimer
Presenting a counterargument
Tags
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.11-12.8
CCSS.RI.9-10.5
CCSS.RI.8.5
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