Logos Ethos Pathos

What is the persuasive effect of a logical appeal?

• Demonstrates the author's reliability and credibility/competence

• Evokes an emotional, sometimes irrational response

• Evokes a rational, reasonable response. Evidence and proof provides support

What is the persuasive effect of an ethical appeal?

• Evokes a rational, reasonable response. Evidence and proof provides support

• Demonstrates the author's reliability and credibility/competence

• Evokes an emotional, sometimes irrational response

What is the persuasive effect of an emotional appeal?

• Evokes a rational, reasonable response. Evidence and proof provides support

• Demonstrates the author's reliability and credibility/competence

• Evokes an emotional, sometimes irrational response

Dentists all over the country recommend this toothbrush.

• Ethos

• Logos

• Pathos

A dog would be a great addition to our family because they are constant, loyal companions who are loving and sweet. A dog would bring us together as a family and make me the happiest daughter on Earth.

• Ethos

• Logos

• Pathos

Reading books each day is beneficial and all students should read for at least twenty minutes each day. Studies have shown that students who read this amount score in the 98th percentile on standardized tests.

• Ethos

• Logos

• Pathos

I know that you have many choices when you are looking for a nanny, but I hope you can consider how many years I have worked in childcare.

• Ethos

• Logos

• Pathos

Houses near the coast should be built at least ten feet above sea level because statistics show that waters rise to these heights at least once every twenty years.

• Ethos

• Logos

• Pathos

This family lost everything in the fire. They lost their precious, irreplaceable family photos, furniture, and everything else they own. They have to start over with nothing. Please donate today to help restore their lives.

• Ethos

• Logos

• Pathos

You leave me home alone and by myself all of the time, and I never do anything wrong. I've had an iPad for a year and nothing bad has ever happened to it. That's why I'm responsible enough to get a new cellphone.

• Ethos

• Logos

• Pathos