Marketing Okteck

Promotion

• The cost to the buyer of goods or services

• Where goods or services are available

• Informing customers about products and persuading them to buy them

• Goods or services that are sold

The activities that communicate the product’s features and benefits that help persuade customers to purchase the product.

• Product

• Price

• Place

• Promotion

True or False?

Marketing includes advertising, selling, and delivering products to consumers.

• True

• False

What is the primary goal of marketing?

• To create a product

• To inform and persuade customers

• To reduce costs

• To increase production

Which of the following is a key component of marketing?

• Manufacturing

• Distribution

• Promotion

• Consumption

True or False? Marketing only involves advertising.

• True

• False

Which term refers to the activities that communicate a product’s features and benefits?

• Product

• Price

• Place

• Promotion

What does the term 'target market' refer to in marketing?

• The competitors in the market

• The group of consumers a company aims to reach

• The geographical area of sales

• The price range of products

Which of the following best describes 'branding'?

• The process of creating a unique name and image for a product

• The act of selling products at a discount

• The method of distributing products

• The strategy of increasing production

What is a 'marketing mix'?

• A combination of different products

• A blend of advertising and sales strategies

• A set of actions or tactics a company uses to promote its brand or product

• A mix of different market segments