Ethos Pathos Logos Ads

What type of ad is this?

• Ethos

• Pathos

• Logos

To trust, credible

• Pathos

• Ethos

• Logos

Uses emotion(s)

• Pathos

• Ethos

• Logos

What type of ad is this?

• Ethos

• Pathos

• Logos

Which persuasive technique is primarily used in an advertisement that features a doctor recommending a specific brand of multivitamins?

• Pathos

• Logos

• Ethos

• None of the above

An advertisement that uses this will try to get you to see the company as reliable, honest and credible.

• crediblos

• pathos

• ethos

• logos

In an advertisement, a company uses a well-known scientist to explain why their new technology is superior. This is an example of which persuasive technique?

• Ethos

• Pathos

• Logos

• A combination of Ethos and Logos

An advertisement that makes viewers feel guilty about not helping the environment is using:

• Ethos

• Pathos

• Logos

• Kairos

Evaluate the effectiveness of using a famous athlete to advertise sports equipment. Which persuasive technique does this represent?

• Ethos, because it uses credibility

• Pathos, because it uses emotion

• Logos, because it uses logic

• None of the above

What does the use of statistics and factual data in an advertisement typically represent?

• Ethos

• Pathos

• Logos

• None of the above