Introduction to Marketing Concepts

Marketing that utilizes Internet and online based technologies is known as ...

• Relationship Marketing

• Traditional Marketing

• Digital Marketing

• Cause Marketing

A marketing .............. refers to a business's overall plan for reaching prospective consumers.

• price

• promotion

• strategy

• place

What is the idea of a marketing concept? (1 answer)

• knowing the needs and wants of shareholders and reaching the main sales targets

• knowing the needs and wants of the government and compliance with the regulation

• knowing the needs and wants of target markets and delivering the desired satisfactions more effectively than competitors.

Market segmentation is … (one answer)

• division of a market of consumers into people with similar needs and wants

• division of a supermarket into main sales areas

• division of the marketers into groups according to their experience

Which of the following sentences uses the word 'market' correctly?

• The market was full of fresh vegetables and fruits.

• She market her words carefully before speaking.

• He was market to the new job offer.

• They market the old house for sale.

Identify the correct sentence structure:

• Marketing is a concept that involves understanding customer needs.

• A concept marketing is that involves understanding customer needs.

• Understanding customer needs involves a marketing concept is.

• Involves a marketing concept understanding customer needs.

Choose the correct word to complete the sentence: 'The marketing team is working on a new _______.'

• strategy

• strategic

• strategies

• strategically

What is the synonym of 'promotion' in the context of marketing?

• Demotion

• Advertising

• Reduction

• Subtraction

Which sentence best describes the concept of 'target market'?

• A target market is a group of people who are randomly selected.

• A target market is a group of people identified as likely customers.

• A target market is a group of people who are not interested in the product.

• A target market is a group of people who have already purchased the product.

In the context of marketing, what does 'branding' refer to?

• The process of creating a unique name and image for a product.

• The act of burning a logo onto a product.

• The method of reducing prices to increase sales.

• The strategy of removing old products from the market.