The Toothpaste Millionaire

How was Rufus able to get free advertising?

• A reporter heard about his toothpaste and wrote a story

• He was invited to appear on a TV show.

• Mr. Conti spoke at an advertising convention.

• He painted an ad on the side of an old building

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CCSS.RI.4.9

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What did Kate like "more than any other part of the business"?

• singing the TOOTHPASTE jingle on the radio

• designing the TOOTHPASTE boxes

• making the commercials for TOOTHPASTE

• drawing the TOOTHPASTE logo

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CCSS.RL.2.6

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Part of Rufus's plan was that Hector would______________.

• think of new flavors for the toothpaste

• design the boxes

• deliver the jars of toothpaste

• borrow money from the bank

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What was Rufus's main motivation for starting his toothpaste business?

• To make a lot of money

• To provide affordable toothpaste

• To become famous

• To help his family

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CCSS.RI.4.9

CCSS.RI.5.9

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Which character helped Rufus with the financial aspects of the business?

• Kate

• Hector

• Mr. Conti

• Mrs. Smith

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CCSS.RL.3.3

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What was unique about Rufus's toothpaste formula?

• It was made with natural ingredients

• It was a secret family recipe

• It was cheaper to produce

• It had a unique flavor

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CCSS.RI.4.2

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How did Rufus distribute his toothpaste initially?

• Through local stores

• By mail order

• At school

• At a local market

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CCSS.RI.6.3

CCSS.RI.7.3

CCSS.RL.3.3

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What role did Kate play in Rufus's business?

• Marketing and advertising

• Production

• Financial management

• Sales

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CCSS.RI.4.9

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CCSS.RL.4.2

CCSS.RL.5.2

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What challenge did Rufus face when scaling up his production?

• Lack of raw materials

• Finding a larger production space

• Hiring more staff

• Dealing with competitors

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CCSS.RI.4.9

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How did Rufus's classmates react to his business success?

• They were jealous

• They were supportive

• They were indifferent

• They wanted to join

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CCSS.RI.5.9

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