Super Bowl Ads

What company created an ad that changed the face of Super Bowl advertising in 1984?

• Ford Motor Company

• Apple

• Microsoft

• Coca-Cola

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About how much does the average, 30 second Super Bowl commercial cost?

• $12.4 million

• $10.9 million

• $5.6 million

• $4 million

About how much more money can a movie expect to make on opening weekend if the movie advertises during the Super Bowl?

• It can make more than twice the cost of the ad

• It can make four times the cost of the ad

• It can make three times the cost of the ad

• It can make five times the cost of the ad

About how many views did Super Bowl ads have online the FRIDAY BEFORE 2020's Super Bowl game?

• Over 2 million

• Over 15 million

• Over 10 million

• Over 100 million

What celebrity featured in an 2020 "choose your ad" campaign where the advertiser prepared two commercials and allowed audiences to pick which one aired at the Super Bowl?

• Post Malone

• Rihanna

• Eminem

• Dua Lipa

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According to the article, what is the significance of the Super Bowl's ads?

• They are the most expensive ads of the year.

• They represent a snapshot of the economic and social moment in the country.

• They are solely focused on sports-related products.

• They are used to introduce new television shows.

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What was the average cost of a 30-second ad spot during the Super Bowl mentioned in the article?

• $5 million

• $7 million

• $10 million

• $3 million

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What is one reason for the Super Bowl's high value to advertisers, as mentioned in the article?

• It is the final game of the season

• It guarantees an opportunity to reach more people than any other event

• It exclusively features celebrity endorsements

• It is the longest-running sports event in history

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Which company is mentioned as having bought its first Super Bowl ad spot, as per the text?

• NYX Makeup

• Dove

• E.L.F. cosmetics

• DoorDash

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What new approach did Kory Marchisotto, E.L.F.’s chief marketing officer, acknowledge the company took in the days leading up to the Super Bowl?

• They created a single ad to be played throughout the game.

• They prepared different versions of ads to be responsive to the audience.

• They spent more on advertising than in previous years.

• They used the same ad strategy as in previous Super Bowls.

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