Ethos Logos Pathos Commercials

Dwayne "The Rock" Johnson endorses the Under Armour clothing/fitness brand.

• Ethos

• Pathos

• Logos

A commercial shows a happy couple eating at a local restaurant.

• Ethos

• Pathos

• Logos

Cardiologists (heart doctors) recommend Ecotrin more than any other brand of aspirin.

• Ethos

• Pathos

• Logos

Pro basketball player Lebron James has appeared in Powerade commercials.

• Ethos

• Pathos

• Logos

Which persuasive technique is primarily used in an advertisement that features a doctor recommending a specific brand of multivitamins?

• Pathos

• Logos

• Ethos

• None of the above

What is this ad an example of?

• Logos

• Pathos

• Ethos

An advertisement that uses this will try to get you to see the company as reliable, honest and credible.

• crediblos

• pathos

• ethos

• logos

Which type of appeal is being used if an advertisement claims, "9 out of 10 dentists recommend this toothpaste"?

• Ethos

• Pathos

• Logos

• A combination of Ethos and Logos

In an advertisement, a company uses a well-known scientist to explain why their new technology is superior. This is an example of which persuasive technique?

• Ethos

• Pathos

• Logos

• A combination of Ethos and Logos

Evaluate the effectiveness of using a famous athlete to advertise sports equipment. Which persuasive technique does this represent?

• Ethos, because it uses credibility

• Pathos, because it uses emotion

• Logos, because it uses logic

• None of the above