Purpose and Target Audience

Who is the target audience?

• Children

• Young Adults

• Older Adults

• Females

Identify the target audience for this image.

• Female Children

• Female Teenagers

• Princesses

• Adult Males

Who is the target audience for this image?

• Children

• Males

• Actors

• Females

Who would be the intended audience for a commercial for Fireside Surfpark in The Colony, Texas, featuring their instructors, the cool technology which allows people to surf realistic waves, and a price list for surfing?

• Preschoolers at a birthday party

• Senior Citizens at a nursing home

• Women who are watching for tornadoes while their kids are playing at summer baseball games

• Teenagers looking for something fun to do during the upcoming Spring Break

What is the purpose of this image?

• Promote

• Inform

• Educate

• Entertain

This product is marketed to which target gender?

• Male

• Female

• Neutral

• Other

It's important to know the audience because... (select all that apply)

• the writer should match the argument to the audience

• the writer should match the formality of their writing to the audience

• the writer should make sure they are always entertaining their audience

• the writer should match the purpose of their writing to the audience

What is the definition of purpose?

• the meaning of life

• a Justin Bieber album

• the reason the text is written (to entertain, inform, or persuade)

• the reader the text is intended for

the reason an author writes about a particular topic

• claim

• author's purpose

• audience

• bandwagon appeal

the intended target group for a message, regardless of the medium

• audience

• bias

• claim

• bandwagon appeal