Purpose and Target Audience

What is the Author's Audience?

• Why an author writes - their reason for writing.

• The message an author is trying to communicate.

• Who an author is writing to - the specific group they target.

• How an author communicates - the tricks and methods they use.

When we're talking about the Author's Audience, we're usually talking about ...

• A specific, targeted group

• Everyone in the whole, wide world

• Anyone who decides to read what the author wrote

What is the Author's Purpose?

• Why an author writes - their reason for writing.

• The message an author is trying to communicate.

• Who an author is writing to - the specific group they target.

• How an author communicates - the tricks and methods they use.

John is writing a blog post. Who would be considered his audience?

• The readers that John's blog post is intended for

• A group of people listening at a concert

• Anyone who is reading John's blog post

• The reason John is writing the blog post

What does intended audience mean?

• the targeted or specific reason (persuade, inform, or entertain)

• the targeted or specific the people you are writing for (adults, peers, work, fun, ect)

• people of your similar age

• writing style

What does intended purpose mean?

• the targeted or specific the reason (persuade, inform, or entertain)

• the people you are writing for (adults, peers, work, fun, ect)

• people of your similar age

• writing style

the intended target group for a message, regardless of the medium

• Audience

• Tone

• Text structure

The intended group of which a work is designed to appeal to or reach

• Target Audience

• The Press

• Rhetorical Question

• Concession

The intended target group for a message, regardless of the medium.

• Audience

• Argumentative Text

• Anecdote

• Analogy

What is the definition of audience?

• the readers that the text is intended for

• a group of people listening at a concert

• anyone who is reading the text

• the reason the text is written