Reasoning and Rhetoric

an appeal used to persuade someone by reason

• logos

• ethos

• reasoning

• argument

What is pathos?

• The occasion

• The appeal to emotion

• The appeal to credibility

• The appeal to logic

What is logos?

• The occasion

• The appeal to emotion

• The appeal to credibility

• The appeal to logic

Statements that sound logical or factual, but are not 

• fallacies

• claims

• statistics 

• facts

Using different words that have the same meaning in an argument (talking in circles)

• hasty generalization 

• glittering generalities 

• fear tactics 

• circular reasoning

Saying one only has two choices when, in fact, there are many other possibilities 

• either/or fallacy

• hasty generalization 

• glittering generalities 

• false cause and effect 

Techniques writers use to enhance their arguments and communicate more effectively

• testimonial 

• loaded words

• purpose

• rhetorical appeals

A rhetorical appeal to the audience's sense of right or wrong; often created using the speaker's trustworthiness or reputation 

• pathos 

• rhetoric 

• ethos 

• logos

The art of using language for the purpose of persuasion

• rhetoric 

• expert testimony

• glittering generalities 

• pathos

A rhetorical appeal to the audience's emotions; often created using personal anecdotes and loaded language

• ethos 

• pathos 

• logos 

• rhetorical appeals