Propaganda Persuasive Techniques in Advertising

Propaganda Persuasive Techniques in Advertising

7th Grade

15 Qs

quiz-placeholder

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Propaganda Persuasive Techniques in Advertising

Propaganda Persuasive Techniques in Advertising

Assessment

Quiz

English

7th Grade

Hard

CCSS
RI.7.5, RI.11-12.5, RI.7.8

+5

Standards-aligned

Created by

Sarah Williams

FREE Resource

15 questions

Show all answers

1.

MULTIPLE SELECT QUESTION

1 min • 1 pt

Media Image

Tick which persuasive techniques are being used in this advertisement for Gatorade:

Emotive language

Inclusive language

Alliteration

Humour

Expert opinion

Tags

CCSS.RI.6.5

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.8

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

This technique stresses the positive qualities and ignores the negative, giving us only part of the picture.

Bandwagon

Transfer

Card Stacking

Patriotic Appeal

Tags

CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

Which advertising technique is used in this magazine ad?

Plain Folk

Glittering Generalities

Catchy Slogan

Patriotic Appeal

Tags

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

This advertising technique uses a quote, recommendation, or personal experience from an individual or group who believes that the product/service is important and suggests that others may find it valuable as well.

Testimonial

Transfer

Bandwagon

Card Stacking

Tags

CCSS.RI.6.5

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

In this advertising technique--- vague words or phrases are used to evoke a good/positive feeling in customers. (Examples are Freedom, peace, and, home/family.)

Plain Folk

Bandwagon

Transfer

Glittering Generalities

Tags

CCSS.RI.6.5

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

This advertising technique uses words, ideas, or people with positive connotations to suggest that their positive qualities should be associated with the product, which in turn will transfer to the consumer who purchases them.

Testimonial

Transfer

Plain Folk

Bandwagon

Tags

CCSS.RI.6.5

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

Which advertising technique is used in the following advertisement?

Snob Appeal

Transfer

Glittering Generalities

Card Stacking

Tags

CCSS.RI.6.5

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

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