How does social media build product awareness among consumers?

• By reducing the number of advertisements

• By limiting the reach of content

• By distributing content to a large audience

• By discouraging brand promotions

• By using traditional marketing methods

Why do consumers trust social media influencers more than traditional celebrities?

• Because influencers provide unfiltered feedback and relatable content

• Because influencers have no impact on buying decisions

• Because celebrities are more accessible

• Because influencers discourage product purchases

• Because traditional celebrities provide better product reviews

What could be a consequence of ignoring the influence of social media on consumer behaviour?

• Increased market share

• Enhanced brand loyalty

• Missed opportunities for brand growth and consumer engagement

• Improved customer satisfaction

• Better product development

Why is it important for businesses to maintain an active presence on social media?

• To decrease consumer engagement

• To reduce brand visibility

• To build brand awareness and influence consumer behaviour

• To avoid customer feedback

• To limit promotional activities

What can consumers do to ensure they are making informed buying decisions on social media?

• Ignore influencer recommendations

• Avoid reading reviews and comments

• Research products thoroughly and consider multiple sources of information

• Rely solely on advertisements

• Trust only celebrity endorsements

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Why do consumers look up to social media influencers for product recommendations?

• Because influencers discourage them from buying

• Because influencers provide negative feedback

• Because influencers are relatable and provide genuine advice

• Because influencers have no impact on their decisions

• Because influencers promote only high-priced products

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How can businesses ensure their social media marketing strategies are effective?

• By ignoring customer feedback

• By avoiding social media platforms

• By actively engaging with consumers and leveraging social proof

• By focusing only on traditional marketing methods

• By limiting promotional activities

What might be the result of happy customers praising products on social media?

• Decreased brand loyalty

• Negative brand perception

• Increased influence on other consumers' buying decisions

• Reduced product sales

• Limited reach of product information

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What is the primary purpose of using hashtags on social media?

• To limit the visibility of posts

• To categorize content and increase discoverability

• To discourage user engagement

• To reduce the number of followers

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Which of the following is a common feature of social media platforms that enhances user interaction?

• Limited content sharing

• Private messaging

• Inability to comment

• Restricted profile access