Social Media Awareness

What is the potential long-term impact of using social media influencers in marketing?

• Decreased consumer trust

• Reduced brand visibility

• Increased consumer trust and loyalty

• Negative brand image

• Limited audience reach

How do consumers benefit from following social media influencers?

• They receive biased product recommendations

• They get access to unfiltered feedback and genuine advice on products

• They are discouraged from making purchases

• They have limited access to product information

• They get lower quality products

What steps can businesses take to maximize the positive influence of social media on consumer behaviour?

• Reduce social media activity

• Ignore consumer reviews and feedback

• Create engaging content, collaborate with influencers, and offer promotions

• Focus solely on offline marketing

• Avoid using social media for product promotions

Identify this social media logo

• Facebook

• Quora

• Instagram

• Snapchat

Identify this social media logo

• Pixabay

• Instagram

• PicMonkey

• iPhone photo app

Which of the following is a free social networking micro blogging service that allows registered members to broadcast short posts called tweets?

• Instagram

• Facebook

• Snapchat

• Twitter

Privacy settings allow you to control _____ your posts.

• Who can comment on

• The ads you see

• Demand for

• Who can see

Identify the social media logo

• Musical.ly

• Kik

• Yik Yak

• Tik Tok

What is the primary purpose of social media awareness campaigns?

• To increase brand visibility

• To decrease online presence

• To reduce social media usage

• To eliminate digital marketing

Which of the following is a common theme in social media awareness literature?

• The benefits of digital detox

• The importance of offline marketing

• The dangers of excessive screen time

• The decline of traditional media