3-3.3 Review

Information given by top government officials to reporters who can use it in a story, but cannot reveal their source.

• Leak

• Backgrounder

• News Briefing

• Press Conference

What percentage of media is Presidential coverage?

• 90%

• 75%

• 67%

• 80%

Release of secret information to the media by anonymous government officials

• Leak

• Media Event

• News Release

• Front-Runner

What is the difference between a news release and a leak?

• Timing of the news

• Severity of the news

• Secrecy vs Ready-Made

• Horse-race vs Front Runner

A government official makes an announcement or explains a policy, decision, or action

• News Briefing

• Press Conference

• Leak

• Media Event

A Front-Runner must be leading in the polls

• True

• False

Media sets Public Agenda by highlighting certain issues and dismissing others

• True

• False