Marketing Objective 1.06 Data Types

What type of primary data uses research questions that require judgment and more than "yes" or "no" answers from a few people?

• Quantitative

• Qualitative

• Experimental

• Observational

Which method involves a researcher observing people or processes to collect primary data?

• Interview

• Focus Group

• Observation

• Experiment

What is a key component of a focus group?

• The researcher

• The moderator

• The experiment

• The observer

Which type of primary data is based on facts and figures and can be numerically analyzed?

• Qualitative

• Quantitative

• Observational

• Experimental

In which method does a researcher set up two situations that differ in only one variable and measure results?

• Interview

• Focus Group

• Experiment

• Observation

What is one advantage of using open format questions in surveys?

• Easier to analyze responses

• Allows participants to give more feedback

• Provides forced-choice responses

• Limits the type of responses

What is a disadvantage of using closed format questions in surveys?

• Easier to analyze responses

• Limits the type of responses

• Allows for more detailed feedback

• Provides more flexibility

Why might researchers choose a small number of people for a survey?

• To get a larger population

• To focus on time-consuming statistics

• To get more detailed information

• To avoid asking too many people

What is a potential issue with asking questions in a survey?

• It can be conducted over the phone

• It may not suggest the right answers

• It can be conducted in person

• It can be conducted by mail

What is one reason researchers might keep survey questions simple?

• To make them more complex

• To ensure participants understand them

• To increase the number of questions

• To make them more time-consuming