Types of Advertising
Authored by Sarah Williams
English
11th Grade
CCSS covered
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25 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 5 pts
a word or phrase that is easy to remember and is used by a group or business to attract attention
banner
Testimonial
slogan
Tags
CCSS.RI.11-12.8
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.9-10.5
CCSS.RI.8.5
2.
MULTIPLE CHOICE QUESTION
1 min • 5 pts
An advertisement which is displayed on the search engine results page, after a user searches for certain keywords.
Sponsored link
Product placement
announcement
Tags
CCSS.RI.11-12.8
CCSS.RI.9-10.7
CCSS.RL.11-12.8
CCSS.RL.9-10.7
CCSS.RL.8.7
3.
FILL IN THE BLANK QUESTION
1 min • 5 pts
________ - Uses celebrity fame and image to promote a brand or product.
Tags
CCSS.RI.11-12.8
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.9-10.5
CCSS.RI.8.8
4.
MULTIPLE CHOICE QUESTION
1 min • 5 pts
A parody advertisement is a fictional advertisement for a non-existent product, either done within another advertisement for an actual product, or done simply as parody of advertisements
Testimonial
Spoof ad
Bandwagon effect
Announcement
Tags
CCSS.RI.11-12.8
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.9-10.5
CCSS.RI.8.8
5.
FILL IN THE BLANK QUESTION
1 min • 5 pts
_______ - a way of advertising a product by supplying it for use in films or television programmes.
Tags
CCSS.RI.9-10.4
CCSS.RI.9-10.4
CCSS.RI.11-12.4
CCSS.RI.7.4
CCSS.RI.8.4
6.
FILL IN THE BLANK QUESTION
1 min • 5 pts
__________ is about placing ads on unusual objects or in unusual places where you wouldn't usually expect to have an advertisement
Tags
CCSS.RI.11-12.8
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.9-10.5
CCSS.RI.8.8
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
According to the picture, what kind of advertising is this?
Print advertising
Guerilla advertising
Outdoor advertising
Display advertising
Tags
CCSS.RI.11-12.8
CCSS.RI.9-10.7
CCSS.RL.11-12.8
CCSS.RL.9-10.7
CCSS.RI.8.7
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