Types of Advertising

a word or phrase that is easy to remember and is used by a group or business to attract attention

• banner

• Testimonial

• slogan

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An advertisement which is displayed on the search engine results page, after a user searches for certain keywords.

• Sponsored link

• Product placement

• announcement

Tags

CCSS.RI.11-12.8

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________ - Uses celebrity fame and image to promote a brand or product.

Tags

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A parody advertisement is a fictional advertisement for a non-existent product, either done within another advertisement for an actual product, or done simply as parody of advertisements

• Testimonial

• Spoof ad

• Bandwagon effect

• Announcement

Tags

CCSS.RI.11-12.8

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.9-10.5

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_______ - a way of advertising a product by supplying it for use in films or television programmes.

Tags

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__________ is about placing ads on unusual objects or in unusual places where you wouldn't usually expect to have an advertisement

Tags

CCSS.RI.11-12.8

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

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According to the picture, what kind of advertising is this?

• Print advertising

• Guerilla advertising

• Outdoor advertising

• Display advertising

Tags

CCSS.RI.11-12.8

CCSS.RI.9-10.7

CCSS.RL.11-12.8

CCSS.RL.9-10.7

CCSS.RI.8.7

a type of online advertising, sometimes referred to as pay-per-click (PPC) advertising. Companies who use PPC advertising only pay a fee when users click on their ad.

• Paid search advertising

• Outdoor advertising

• Direct mail advertising

• Television advertising

Tags

CCSS.RI.11-12.8

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.9-10.5

CCSS.RI.8.5

According to the picture, what kind of advertising is this?

• Service advertising

• Job advertising

• Commercial advertising

• Propaganda advertising

Tags

CCSS.RI.11-12.8

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

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a type of broadcast advertising where companies advertise their products or services through 20-, 30- or 60-second TV commercials.

• Native advertising

• Direct mail advertising

• Outdoor advertising

• Television advertising

Tags

CCSS.RI.11-12.8

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.9-10.5

CCSS.RI.8.5