Persuasive Strategies

A commercial shows an image of a happy couple riding in a Corvette

• Pathos

• Logos

• Ethos

• Kairos

A magazine ad shows people smiling while eating Pilsbury cookies.

• Pathos

• Logos

• Ethos

• Kairos

Quick!  Buy this car during our Labor Day sale!

• Logos

• Ethos

• Pathos

• Kairos

Sprite Zero is 100% sugar-free.

• Pathos

• Logos

• Ethos

• Kairos

Which persuasive strategy is this ad using?

• Endorsement

• Glittering Generalities

• Synergy

• Plain Folks

Which persuasive strategy is this ad using?

• Synergy

• Endorsement

• Bandwagon

• Name Calling

True or False: You can only use one persuasive strategy at a time.

• True.

• False.

Which persuasive strategy does this ad use?

• glittering generalities

• bandwagon

• name calling

• loaded words

When you tell someone the next step to support your cause or product, what strategy is that?

• Call to Action

• Synergize

• Plain Folks

• Glittering Generalities

If an ad is synergizing, that means it is...

• Using general positive words to make you feel happy

• Endorsed by a celebrity who says it's the only product they trust

• Saying their cause/ product helps other causes you care about

• Telling you what to do next