Persuasive Strategies

Supporting a claim with the opinion of experts

• Authority

• Argument by example

• Need

• Style

Aristotle’s concept that a persuasive argument will make appeals based on logic, emotion, and credibility (logos, pathos, ethos)

• Argument by principle

• Style

• Rhetorical Triangle

• Need

The intentional use of language, voice, and body language used by a debater in order to persuade

• Rhetorical Triangle

• Style

• Theory

• Causal argument

Supporting an association between specific examples and a general rule

• Analogy

• Argument by example

• Argument by incompatibility

• Argument by principle

A method used for developing a case about policies that advocates adoption of the plan based on its advantages compared with the status quo or some other policy; in other words, you are arguing to establish that one plan is better than another plan

• Comparative advantages case

• Need-plan-benefit case

• Status quo

• Toulmin Model of Argument

A model of argument developed by philosopher Stephen Toulmin; the basic model includes evidence, warrant, claim, and reservation; this model is popular for constructing debate speeches

• Toulmin Model of Argument

• Style

• Rhetorical Triangle

• Need-plan-benefit case

"The middle school has so few students left it can no longer field a baseball team" (39).

• Ethos

• Logos

• Pathos

• Bandwagoning

“When Naylor’s grandfather arrived in America the population of Green County was near its peak: 16,467 people. In the 2006 census data it had fallen bellow 10,000."

• Bandwagoning

• Anecdote

• Logos

• Pathos

Which of the following is an example of a claim?

• The "Hound of the Baskervilles" was written by Sir Arthur Conan Doyle.

• Austin is the capital of Texas.

• I am going to try to convince you that teacher's should be given free coffee.

• Ponyboy is the main character of "The Outsiders."

What is a definition of using big names as a persuasive technique?

• You main point or argument

• Experts and important people that support your side of the argument

• Building a sense of urgency for your cause

• Appealing to your audience's emotions