Marketing Chapter

What is the primary goal of marketing in a business context?

• To increase sales and profits

• To create a brand image

• To engage with customers

• To conduct market research

Which of the following is a key component of the marketing mix?

• Product

• Profit

• Production

• Personnel

What does the term 'target market' refer to in marketing?

• The competitors in the market

• The specific group of consumers a company aims to reach

• The geographical area of operation

• The total market size

Which of the following is an example of digital marketing?

• Television advertising

• Billboard advertising

• Social media advertising

• Radio advertising

What is the role of market research in marketing?

• To develop new products

• To understand consumer needs and preferences

• To set pricing strategies

• To manage supply chains

Which of the following is a benefit of brand loyalty?

• Increased competition

• Higher marketing costs

• Repeat business from customers

• Decreased product quality

What is a 'unique selling proposition' (USP) in marketing?

• A special discount offer

• A feature that differentiates a product from its competitors

• A type of advertising campaign

• A customer service strategy

Which of the following is a characteristic of a successful marketing campaign?

• High production costs

• Low customer engagement

• Clear and consistent messaging

• Limited market reach

What is the purpose of a SWOT analysis in marketing?

• To evaluate a company's strengths, weaknesses, opportunities, and threats

• To analyze sales trends

• To determine pricing strategies

• To assess customer satisfaction

Which of the following is an example of a marketing strategy?

• Increasing production capacity

• Launching a new advertising campaign

• Hiring more staff

• Reducing operational costs