Advertising Public Relations

For public relations to be successful it should be:

• planned

• a management function

• two-way communication

• be in the interest of the public

• secretive

It is a strategic communication process companies, individuals, and organizations use to build mutually beneficial relationships with the public.

• Publicity

• Public relations

• Lobbying

• Advertising

• Merchandising

It refers to producing advertisements for commercial products or services to generate sales.

• Publicity

• Advertising

• Lobbying

• Merchandising

• Propaganda

A publicist is someone _______________________________.

• who generates media coverage for their client in order to promote them to the public.

• who sells the products

• who ensures that the correct amount of products are on hand in a store or on a website

• all of the above

Public relations is a strategic communication process that builds mutually beneficial relationships between organisations and the public.

• True

• False

Which of the following is a primary goal of public relations?

• To sell products directly

• To build and maintain a positive image

• To create viral content

• To increase website traffic

What is the main difference between advertising and public relations?

• Advertising is free, PR is paid

• Advertising is paid, PR is earned

• Advertising is always online, PR is offline

• Advertising is for products, PR is for services

Which of the following is a tool commonly used in public relations?

• Press release

• Billboard

• Television commercial

• Online banner ad

In public relations, what is a 'stakeholder'?

• A person who buys shares in a company

• A person who has an interest in the company

• A person who works in the marketing department

• A person who writes press releases

Which of the following best describes 'crisis management' in public relations?

• Creating a new advertising campaign

• Managing a company's response to a negative event

• Launching a new product

• Increasing social media followers