Advertising Public Relations

PR can help a business by

• Promoting a positive image

• Selling products

• Destroying a businesses image

• None of the above

A positive image can help a business

• Avoid taxes

• Gain credibility

• Reduce sales

• Decrease market share

Promotion refers to ...

• advertising, public relations, and promotional strategy.

• determine where they should sell a product and how to deliver the product to the market.

• the cost consumers pay for a product.

• a good or service that a company offers to customers.

As this is included in the television show, this is an example of what kind of advertising?

• Radio and television

• Web-Based

• Product Placement

• Visual Merchandising

Participants on Shark Tank may get exposure for their product even if they don't get one of the Sharks to help them. What is it called?

• Publicity

• Sales Promotion

• Personal selling

• Visual Merchandising

What is the item that you send to a newspaper (publication) along with your press release called?

• Press Release Cover

• Blog Entry

• Pitch Letter

• Influencer Letter

Which of the following elements are components of promotion in the marketing mix?

• Distribution channels, market research, and product design.

• Pricing strategies, inventory management, and supply chain logistics.

• Personal selling, sales promotion, advertising, and public relations.

• Customer service, packaging design, and competitor analysis.

What distinguishes the function of advertising from public relations in marketing?

• Advertising focuses on building brand reputation, while public relations emphasize product promotion.

• Advertising involves paid promotional messages, while public relations utilize unpaid communication channels.

• Advertising aims to establish long-term relationships with customers, whereas public relations focus on short-term sales goals.

• Advertising targets internal stakeholders, while public relations primarily target external audiences.

What is the primary goal of public relations in a business context?

• To create a positive image and manage reputation

• To increase immediate sales through promotions

• To design and develop new products

• To manage financial accounts

Which of the following is a key difference between advertising and public relations?

• Advertising is usually paid, while public relations is earned media

• Advertising targets internal audiences, while PR targets external

• Advertising focuses on long-term relationships, PR on short-term

• Advertising is more credible than public relations