The Marketing Plan

The Marketing Plan

University

25 Qs

quiz-placeholder

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The Marketing Plan

The Marketing Plan

Assessment

Quiz

Social Studies

University

Hard

Created by

John Robinson

FREE Resource

25 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

It details how the proposed business will sell its product to the target consumer.

Marketing Plan

Financial Plan

Organizational Plan

Introduction

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

How a company will make customers aware of its products/services

Marketing Plan

Industry Overview

Product and Service Plan

Growth Plan

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A(n) ________ consists of people and procedures dedicated to assessing information needs, developing the needed information, and helping decision makers use the information to generate and validate actionable customer and market insights.

enterprise planning system

enterprise information system

marketing information system

corporate performance management system

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is the primary purpose of a marketing plan in a business?

To outline financial goals

To detail how to reach target consumers

To describe the organizational structure

To list company assets

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which component of a marketing plan focuses on understanding the target audience?

Market Analysis

Financial Summary

Product Description

Sales Forecast

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is a key characteristic of a successful marketing plan?

Flexibility to adapt to changes

Strict adherence to original goals

Focus on internal processes

Emphasis on short-term gains

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

In a marketing plan, what does SWOT analysis stand for?

Strengths, Weaknesses, Opportunities, Threats

Sales, Workforce, Operations, Technology

Strategy, Work, Objectives, Targets

Systems, Workflow, Output, Trends

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