It details how the proposed business will sell its product to the target consumer.
The Marketing Plan

Quiz
•
Social Studies
•
University
•
Hard
John Robinson
FREE Resource
25 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Marketing Plan
Financial Plan
Organizational Plan
Introduction
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
How a company will make customers aware of its products/services
Marketing Plan
Industry Overview
Product and Service Plan
Growth Plan
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
A(n) ________ consists of people and procedures dedicated to assessing information needs, developing the needed information, and helping decision makers use the information to generate and validate actionable customer and market insights.
enterprise planning system
enterprise information system
marketing information system
corporate performance management system
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What is the primary purpose of a marketing plan in a business?
To outline financial goals
To detail how to reach target consumers
To describe the organizational structure
To list company assets
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which component of a marketing plan focuses on understanding the target audience?
Market Analysis
Financial Summary
Product Description
Sales Forecast
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What is a key characteristic of a successful marketing plan?
Flexibility to adapt to changes
Strict adherence to original goals
Focus on internal processes
Emphasis on short-term gains
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
In a marketing plan, what does SWOT analysis stand for?
Strengths, Weaknesses, Opportunities, Threats
Sales, Workforce, Operations, Technology
Strategy, Work, Objectives, Targets
Systems, Workflow, Output, Trends
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