Media Industry and Management Unit-1 Quiz

Henry Fayol is famous for_________________.

• Scientific Management

• Rationalization

• Industrial Psychology

• Principles of Management

Which management principle states that work should be divided so that each person will perform a specialized portion?

• Division of work

• Chain of command

• Unity of direction

• Unity of command

Henry Fayol has developed ___ principles of management.

• 10

• 14

• 12

• 16

____________ means of authority from the top level to the lower level for the purpose of communication

• Order

• Scalar chain

• Command

• Equality

What is media management primarily concerned with?

• a) Advertising only
  

• b) Managing media organizations and content
  

• c) News reporting
  

• d) Public relations

Which of the following is NOT a key aspect of media management?

• a) Content creation
  

• b) Audience analysis
  

• c) Financial planning
  

• d) Weather forecasting

Media management involves decision-making in which area?

• a) Program scheduling
  

• b) Talent hiring
  

• c) Budget allocation
  

• d) All of the above

What is the primary goal of media planning?

• d) Increasing social media presence

• c) Enhancing employee satisfaction
  

• b) Reducing production costs
  

• a) Maximizing audience reach
  

Which of the following is a key function of media management?

• d) All of the above

• c) Audience engagement
  

• b) Market research
  

• a) Content distribution
  

Which principle of management emphasizes the importance of a clear hierarchy in an organization?

• Unity of command

• Authority and responsibility

• Discipline

• Subordination of individual interests