Display Advertisements Quiz

What are display advertisements?

• Video, image, and text ads on websites

• TV commercials

• Radio jingles

• Newspaper articles

What is one type of display advertisement?

• Image ad

• Radio ad

• TV ad

• Billboard ad

What is a display network?

• A group of offline publishers agreeing on advertising standards

• A group of online publishers agreeing on advertising standards

• A group of advertisers agreeing to promote a product

• A set of social media influencers working together

How does an advertiser make money in a display network?

• From the direct sales made on their website

• From traffic to their website coming from hundreds or thousands of different websites

• From signing up new publishers

• From managing multiple ad campaigns independently

What happens when your ad targets websites that contain specific keywords, such as "marathon training"?

• Your ad will only show to people who have purchased from you before

• Your ad will appear on websites related to those keywords

• Your ad will be shown at random

• Your ad will not be displayed to anyone

If a customer has made a purchase before, why would an advertiser retarget them with upselling or cross-selling ads?

• To keep the customer engaged with the brand and increase lifetime value

• To remind them of the product they already purchased

• To encourage them to visit the website again

• To offer discounts on new products

What should an effective display ad include to communicate its value proposition?

• Multiple fonts and colors

• Clear and concise messaging

• High-resolution images

• Multiple call-to-actions

What should be similar between the banner ad and the landing page to ensure consistency?

• The URL

• The call-to-action (CTA)

• The ad size

• The ad placement

What is the purpose of using affinity audiences in advertising?

• To show ads to users based on their recent purchases

• To show ads to users based on their location

• To show ads to users based on their age

• To show ads to users based on their interests or hobbies

What is a primary privacy concern associated with retargeting?

• Increased website loading times

• Gathering information about users based on their online activity

• Displaying irrelevant ads

• Reducing the number of ads shown