
Display Advertisements Quiz
Authored by Sohel Ahmed
Business
2nd Grade
Used 1+ times

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10 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What are display advertisements?
Video, image, and text ads on websites
TV commercials
Radio jingles
Newspaper articles
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What is one type of display advertisement?
Image ad
Radio ad
TV ad
Billboard ad
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What is a display network?
A group of offline publishers agreeing on advertising standards
A group of online publishers agreeing on advertising standards
A group of advertisers agreeing to promote a product
A set of social media influencers working together
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
How does an advertiser make money in a display network?
From the direct sales made on their website
From traffic to their website coming from hundreds or thousands of different websites
From signing up new publishers
From managing multiple ad campaigns independently
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What happens when your ad targets websites that contain specific keywords, such as "marathon training"?
Your ad will only show to people who have purchased from you before
Your ad will appear on websites related to those keywords
Your ad will be shown at random
Your ad will not be displayed to anyone
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
If a customer has made a purchase before, why would an advertiser retarget them with upselling or cross-selling ads?
To keep the customer engaged with the brand and increase lifetime value
To remind them of the product they already purchased
To encourage them to visit the website again
To offer discounts on new products
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What should an effective display ad include to communicate its value proposition?
Multiple fonts and colors
Clear and concise messaging
High-resolution images
Multiple call-to-actions
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