Quizizz Group: Focus Groups

What is the primary purpose of conducting focus group interviews?

• To gather quantitative data

• To explore participants' attitudes and perceptions

• To test a hypothesis

• To conduct a survey

Which of the following is a key characteristic of a focus group interview?

• It involves one-on-one interviews

• It is conducted in a natural setting

• It involves a group discussion led by a moderator

• It uses structured questionnaires

What is an important consideration when selecting participants for a focus group?

• Participants should all have the same opinion

• Participants should be from diverse backgrounds

• Participants should be experts in the field

• Participants should be randomly selected

How many participants are typically involved in a focus group?

• 1-2

• 3-5

• 6-12

• 15-20

Which of the following is NOT a common application of focus groups?

• Product development

• Policy making

• Statistical analysis

• Marketing research

What role does the moderator play in a focus group?

• To dominate the conversation

• To facilitate discussion and keep it on track

• To provide answers to participants

• To remain silent throughout the session

Why is it important to have a diverse group of participants in a focus group?

• To ensure everyone agrees

• To gather a wide range of perspectives

• To make the session longer

• To reduce the cost of the study

Which of the following is a disadvantage of focus groups?

• They provide in-depth qualitative data

• They are time-consuming and expensive

• They allow for group interaction

• They are easy to organize

In what scenario might a focus group be particularly useful?

• When precise numerical data is needed

• When exploring new product ideas

• When conducting a large-scale survey

• When testing a mathematical model

What is a common method for recording data during a focus group?

• Using a survey form

• Audio or video recording

• Taking written tests

• Using a stopwatch