Consumer Behaviour Quiz
Authored by Professor Maharaja
Arts
University
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary focus of consumer behaviour?
How marketing strategies are developed
How products are manufactured
How individuals make decisions about consumption
How businesses make profits
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to Mahatma Gandhi, who is the most important visitor in a business?
The competitors
The customers
The suppliers
The employees
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a feature of consumer behaviour?
It is a continuous process
It is influenced by various factors
It is static in nature
It is a complex affair
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does the term 'perception' refer to in consumer behaviour?
The drive to achieve a goal
The process of receiving and interpreting information
The changes in behaviour from experience
The influence of social factors
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which factor is NOT mentioned as influencing consumer behaviour?
Economic factors
Social factors
Physical factors
Psychological factors
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the definition of motivation in the context of consumer behaviour?
The process of acquiring knowledge
The drive to achieve a goal
The influence of technology
The perception of quality
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does technology influence consumer behaviour?
By limiting choices
By providing more information and choices
By reducing the need for marketing
By increasing prices
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