Ariel #SharetheLoad

1. What was the primary goal of Ariel’s #ShareTheLoad campaign?

• Promote environmental sustainability

• Encourage men to share household chores

• Increase product sales in rural India

• Advocate for children's education

According to a 2014 AC Nielsen survey, what percentage of Indian men believed that laundry was solely a woman's responsibility?

• 56%

• 66%

• 76%

• 96%

Which of the following PR strategies was NOT used in Ariel’s #ShareTheLoad campaign?

• Emotional storytelling through video ads

• Social media engagement and influencer partnerships

• Government lobbying for gender equality laws

• Collaborations with advocacy groups

What was the key message of the "Dads #ShareTheLoad" phase of the campaign in 2016?

• Fathers should financially support their families

• Fathers should set an example by sharing household chores

• Sons should be responsible for all laundry duties

• Women should do all household work while men work outside

What significant social issue did the 2019 phase of the #ShareTheLoad campaign focus on?

• Encouraging sons to learn household chores

• Promoting equal pay for women

• Providing free laundry detergent for women

• Banning gender-based advertisements

Which award did the #ShareTheLoad campaign win in 2015 for its impact?

• Cannes Lions Grand Prix

• Glass Lion

• Clio Award

• Webby Award

What was a key reason Ariel’s campaign was widely accepted and successful?

• It solely targeted women as the primary audience

• It focused on humor rather than serious messaging

• It used a strong emotional appeal and relatable storytelling

• It relied only on traditional television advertising