Marketing Quiz

What does marketing help a business do?

• Sell as much as possible

• Understand customers and deliver value

• Cut down product quality

• Focus only on profits

What is a 'need' in marketing?

• Something you want but don't have money for

• Something essential like food or shelter

• A luxury item

• Something expensive

What is an example of a 'want'?

• Water to drink

• A new smartphone

• A roof over your head

• Medicine

Which of these describes marketing?

• Making products cheaper

• Building strong relationships with customers

• Stopping business competition

• Only selling products

What is market research?

• Finding out how much profit a business made

• Studying customers and the market to make better business decisions

• Counting the number of products in a store

• Checking prices on the internet

What is a target market?

• All the people in a country

• The people most likely to buy a product

• The company's employees

• A place where businesses compete

Which one is part of the 'marketing mix'?

• Employee training

• Product

• Office rent

• Factory location

What does the term 'value' mean in marketing?

• The lowest price of a product

• The benefit customers feel they get from a product

• The business's profit

• How much something costs to make

Which of these companies is known for customer-friendly marketing?

• Amazon

• A local bakery with no customer service

• A factory with no product branding

• A company that ignores customer complaints

What does marketing help new businesses do?

• Understand customers and improve their chances of success

• Ignore competition

• Spend less money on production

• Increase product prices for everyone