Persuasive Language: How to Influence with the Words You Choose

The video tutorial discusses the importance of using powerful words to influence and persuade effectively. It categorizes power words into those that focus attention, build confidence, add value, and evoke emotions. The tutorial highlights the significance of the word 'because' in constructing compelling arguments. It also warns against using puny words that diminish the impact of communication, advising viewers to choose words carefully to enhance their persuasive abilities.

Which of the following words is considered a power word that focuses attention?

• Perhaps

• Sort of

• You

• Might

What type of words imply urgency and are useful for people in a rush?

• Sort of

• Today

• Honestly

• Possibly

Which of the following is a common courtesy word that can evoke positive emotions?

• Might

• Please

• Sort of

• Possibly

Which word is highlighted as having the most power when building a compelling argument?

• Because

• Sort of

• Honestly

• Maybe

What is the effect of using the word 'because' in an argument?

• It makes the argument less credible.

• It diminishes the impact of the argument.

• It provides a reason and can trigger acceptance.

• It distracts the audience.

Which of the following words is considered puny and should be avoided in persuasive writing?

• Essential

• Might

• Proven

• Vital

What is the impact of using words like 'but' in communication?

• They add value to the argument.

• They enhance the message.

• They imply the previous statement is incorrect.

• They focus attention.