Advertising Techniques and Source Analysis

Which of the following is an example of a primary source?

• A textbook summarizing World War II events

• A diary entry from a soldier in World War II

• A documentary about World War II

• An encyclopedia article on World War II

Tags

CCSS.RI.3.5

CCSS.RL.4.1

CCSS.RL.5.1

CCSS.RL.9-10.9

What advertisement technique is being used when a commercial claims "Everyone is using this product, so you should too"?

• Avant-garde

• Testimonial

• Bandwagon

• Transfer

Tags

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

Identify the advertisement technique: A celebrity endorses a new brand of sneakers.

• Avant-garde

• Testimonial

• Bandwagon

• Facts and Figures

Tags

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

Which of the following is a secondary source?

• A letter written by Abraham Lincoln

• A biography of Abraham Lincoln

• A photograph of Abraham Lincoln

• A speech given by Abraham Lincoln

Tags

CCSS.RI.3.5

CCSS.RL.4.1

CCSS.RL.5.1

CCSS.RL.9-10.9

Analyze the effectiveness of using "facts and figures" in an advertisement. Why might this technique be persuasive?

• It appeals to emotions

• It provides logical evidence

• It uses celebrity endorsements

• It creates a sense of urgency

Tags

CCSS.RI.6.5

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.8

Which advertisement technique involves using futuristic or cutting-edge ideas to attract consumers?

• Avant-garde

• Testimonial

• Bandwagon

• Transfer

Tags

CCSS.RI.6.5

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.8

Evaluate the effectiveness of the "transfer" technique in advertising. What is its primary goal?

• To provide statistical evidence

• To associate positive feelings with a product

• To highlight celebrity endorsements

• To showcase the latest trends

Tags

CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

A commercial shows a family happily using a new cleaning product. Which technique is being used?

• Avant-garde

• Testimonial

• Bandwagon

• Transfer

Tags

CCSS.RI.6.5

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.8

Interpret the following scenario: A company claims their product is "50% more effective than the leading brand." What technique are they using?

• Avant-garde

• Testimonial

• Facts and Figures

• Transfer

Tags

CCSS.RI.6.5

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.8

Apply your understanding of primary and secondary sources: If you were writing a report on the Civil Rights Movement, which would be a primary source?

• A documentary about the Civil Rights Movement

• A newspaper article from the 1960s covering a protest

• A modern-day analysis of the Civil Rights Movement

• A history textbook