QA4 Quiz No. 1

What does CTR stand for in Google Analytics?

• Click Through Rate

• Conversion Tracking Ratio

• Customer Traffic Report

• Click Test Response

In GA4, what is the primary shift from Universal Analytics?

• Focus on session-based tracking

• Event-based tracking

• Only real-time reporting

• More reliance on cookies

What do "Cards" in GA4 refer to?

• A payment tracking system

• A feature to save custom queries

• A type of report layout

• A plugin for external tracking

Which of these is NOT a GA4 event type?

• Automatically collected events

• Enhanced measurement events

• Custom events

• Click-through conversion

How does GA4 track users across devices?

• Using Google Signals & User IDs

• Only by tracking cookies

• Through heatmaps

• By using IP addresses

What is the full form of CPA in GA4?

• Cost Per Acquisition

• Conversion Page Analytics

• Customer Profile Assessment

• Clicks Per Ad

Which of the following is NOT a GA4 metric?

• Sessions

• Bounce Rate

• Views

• Impression Rate

What does the "Engagement Rate" in GA4 measure?

• Number of pages visited per session

• Percentage of engaged sessions

• Total revenue generated

• Number of conversions

How do you set up a conversion event in GA4?

• By enabling goals

• By marking an event as a conversion

• By creating a separate campaign

• By adding a new session rule

If an eCommerce website has an 80% bounce rate and 3-minute average session duration, what does it indicate?

• Users are engaged, no action needed

• Users leave quickly, improve the landing page

• A high bounce rate means high conversion

• GA4 is not tracking properly