MKT309m - Quiz 1

Which of the following is NOT a benefit of transitioning from traditional retail to e-commerce?

• Improving the ability to collect and analyze customer data

• Completely reducing operational costs

• Increasing the ability to personalize services

• Expanding the reach to customers

What is one of the biggest challenges when a traditional business transitions to an e-commerce model?

• No competition

• Lack of experience in operating the new model

• No need for a new marketing strategy

• Lack of investment capital

When choosing an e-commerce solution, businesses can choose between:

• Free solutions, paid solutions, in-house solutions

• Digital solutions, traditional solutions, integrated solutions

• Automated solutions, manual solutions, flexible solutions

• Self-built solutions, customized solutions, outsourced solutions

When building an e-commerce website, which factor is the most important in ensuring a good user experience?

• Fast page loading speed

• The website has a lot of advertising content

• Many product images

• Attractive interface

What is the biggest risk when a business uses a third-party e-commerce platform?

• Cannot personalize the brand

• No complete control over the website

• Need time to learn how to use the platform

• Must pay higher costs

What is the important factor that helps increase the conversion rate (Conversion Rate Optimization - CRO) on an e-commerce page?

• Optimize a simple payment experience

• Add more advertisements on the homepage

• Provide more discount codes

• Continuous discounts

How does choosing the right domain name affect e-commerce?

• Affects searchability and brand recognition

• Not important because users only care about the product

• Only important if the business plans to expand globally

• Not related to SEO

What is one of the biggest benefits of using Social Media to support customers?

• Reduce the number of customer support staff

• Allow customers to solve problems on their own without assistance

• Increase response speed and enhance customer experience

• Help businesses avoid traditional customer service systems

Which of the following models is NOT a model of customer service ownership on social media?

• Contact-center-owned

• Co-owned

• Fully automated system

• Marketing-owned

What is the difference between Social Commerce and traditional e-commerce?

• No need for a website to sell products

• No online payment features

• Relies on social media to create a direct shopping experience

• Not related to Digital Marketing strategies